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Saathi movie3/14/2024 ![]() ![]() Vijay Sethupathi’s Tughlaq Darbar, Reliance Entertainment’s Mandela and Aelay and Tamil film Sarbath are among titles that saw a release on satellite television, cashing in on holiday weekends when broadcasters are known to grab family audience eyeballs and good festive advertising. Television is a medium of entertainment that is accessible by a majority of the people," Tiwari said in a statement.īypassing theatrical release in the wake of the covid-19 pandemic may be common by now but some filmmakers are preferring a television premiere instead of streaming movies on OTT platforms as an alternative. “Unique initiatives like direct-to-TV releases of films is our way of setting up a new path to bring interesting stories to audiences while also giving films a platform to reach their fans. Ruchir Tiwari, cluster head, Zee Hindi movies said the pandemic disrupted the usual ways of presenting any work of art and led platforms to scout for ways to manoeuvre through the new normal. ![]() ![]() “Haathi Mere Saathi is an important film and story that needs to be told and it’s great that through its direct-to-TV release on Zee Cinema and post-release streaming on Eros Now, it will reach the audiences across the nation," Daggubati said in a statement. ![]()
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